I'm a bit of a haircare cynic it has to be said.
I have my all time faves and although I am always keen to try out new shampoos and conditioners, I am often left feeling underwhelmed by their performance.
This range stopped me dead in my tracks!
Living Proof is an American company developed by a team of medical and biotech scientists to create advanced technology for hair and skin care products.
Living proof is driven with a desire to create products that keep their promise.
Their scientists have even discovered 2 breakthrough molecules which they have since patented -
NO.1 :OFPMA
which can be found in almost all of their products, creates an exquisitely thin, invisible shield around every hair strand helping to protect from daily assaults, humidity, and dirt and oil.
Hair is strengthened, moisture flux is controlled, frizz is kept at bay and hair stays cleaner for longer.
NO.2 : PBAE
can be found in many of their texturizing and volumizing products.
It creates a microscopic pattern of thickening dots on every hair strand making hair look and behave like textured, full, thick hair.
I used the Restore shampoo (£22) and mask treatment (£34) and have to say that I LOVED both of these products!
The fragrance is gorgeous, the sulphate free shampoo which is also safe on coloured hair, foams well to a nice creamy lather and the mask is easy to rinse out leaving no heavy residue.
Targeted towards dry/damaged hair,the claims of the Restore range are pretty bold. . .
after just 14 days of use hair is shinier, softer and 20 x stronger
hair is 9 x more resistant to breakage
results become more effective over time and hair begins to look and behave like virgin hair
(hair that is unspoilt and has never been treated with colour or chemical processes)
Here's how it works
Once blow dried my hair felt clean, looked very shiny and was smoother to the touch.
I recommend this range 100%!
image credit:www.livingproof.com
And it appears that Living Proof is approved by those in the limelight also.
Jennifer Aniston recently became co-owner and hair care spokesperson of Living Proof after being wowed by their products.
Her role will involve brand development and creative marketing as well as collaborations on new hair care product ideas, watch this space.
Living Proof is available in the UK from Space NK and livingproof.com
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